Studio · Launched 2024
Site Champions
An AI behavior-optimization engine
The problem
Sites collect mountains of visitor data but can't act on it. Owners can't tell which visitors are worth converting versus which are dragging the site down, and reshaping the site to respond usually means calling a developer.
What I did
I built the product end to end: the GDPR-compliant tracking and profiling engine, the dashboard, the on-site Live View editor, and the Site Optimization Score that helps owners understand their site first.
The layers
- ServersThe tracking endpoint and hosting on my VPS
- Payments & authGoogle OAuth sign-in
- Data modelVisitor profiles and signals, Heroes and Villains, all GDPR-compliant
- CMS / frameworkCraft CMS
- FrontendThe dashboard and the on-site Live View editor
- BrandName, identity and the Heroes and Villains language
How it works
It starts with the Site Optimization Score, a plain read on your site as its Heroes and Villains, so you actually understand your traffic. From there, the engine lets you act on it. From aggregated, GDPR-compliant data you define your own Heroes and Villains: Heroes are the visitors you want more of, and a profile can be anything (mobile users, visitors after 9pm, people watching TV, or all three at once), matched by signals the engine measures. Villains are the ones hurting you, which you can handle right down to blocking specific visitors. Then you optimize dynamically: show different copy or content to each Hero profile, run A/B tests, and track conversions by profile, all from a dashboard plus an on-site Live View script you load to edit the site yourself, no developer required.
What I learned
Collecting visitor data is easy; turning it into something a non-developer will act on is the hard part. Leading with a plain-language score before any tools came out of that.
Built with
Laravel 13 · Horizon queues · Stripe billing · Craft CMS · GDPR-compliant analytics · Visitor profiling & signals engine · Dynamic content / personalization · A/B testing · On-site Live View script · Google OAuth · GA4 / GTM · Brand design