Studio · Launched 2026
Neighborhood Mail
Group-buy direct mail for local businesses
The problem
Direct mail reaches every home on a route, but one small business has to pay for the entire mailer to do it, so most local businesses never use it. I wanted to fix the math.
What I did
I conceived it and built the whole thing: concept, brand, product design, the data model, the USPS®/EDDM® side, and the payment flow.
The layers
- ServersHosting and deploys on my VPS
- Payments & authStripe authorize-until-fill, Google OAuth
- Data modelTwo-sided model: routes, slots, one business per category
- CMS / frameworkCraft CMS + Laravel
- FrontendMarketing site and the slot-reservation flow
- BrandName, identity and the 9×12 mailer design
How it works
Local businesses share one premium 9×12 glossy mailer, sent via USPS® EDDM® to every address on a route. There are eight slots and one business per category, so you "own your category." You reserve a slot for free and pay nothing until all eight fill. Then it prints and ships. $500 puts you in front of ~5,000 homes, about ten cents a door. No fill, no charge, no risk.
What I learned
A two-sided product lives or dies on filling the first mailer. The engineering (routes, slots, authorize-until-fill payments) was the easy part; getting eight local businesses to commit at the same time is a sales problem, not a software one.
Built with
Craft CMS · Laravel · Two-sided data model · USPS® EDDM® routing · Stripe (auth-until-fill) · Google OAuth · GA4 / GTM · Brand design