Standard Generated

The problem

AI media carries a "stolen creative" stigma, and a lot of it is careless. I wanted to work out how to use AI to build video media honestly: validated and authenticated, not passed off as something it isn't.

What I built

I conceived and built the brand, and the name is the point: Standard Generated, as in generating the standard. I define that standard: the accuracy, authenticity, and creative direction behind the work.

The mechanic

At this stage it's about mastering the AI toolsets and making genuinely catchy media, with authentication baked in so the output is validated, not "stolen creative."

Outcome

Live and early, as much about learning to use AI media responsibly as about the output itself.