Studio · Launched 2024

Standard Generated

Generating the standard for AI media

Standard Generated website

The problem

AI media carries a "stolen creative" stigma, and a lot of it is careless. I wanted to work out how to use AI to build video media honestly: validated and authenticated, not passed off as something it isn't.

What I did

I conceived and built the brand, and the name is the point: Standard Generated, as in generating the standard. I define that standard: the accuracy, authenticity, and creative direction behind the work.

The layers

  1. MediaAI video production, with authentication and provenance behind it
  2. CMS / frameworkThe content system the work is published through
  3. FrontendThe site and its media showcase

How it works

At this stage it's about mastering the AI toolsets and making genuinely catchy media, with authentication baked in so the output is validated, not "stolen creative."

What I learned

AI media is easy to make and hard to trust. The valuable work is in provenance and creative direction, not in the generation itself.

Built with

AI video generation · Content authentication / provenance · Brand & creative direction · Content systems · Google OAuth